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Selected Work



FILM POSTER
08.19

Film poster design for Sofia Banzhaf’s “I Am in the World as Free and Slender as a Deer on a Plain.” A young woman explores her sexual autonomy through a series of discomfiting encounters, in Sofia Banzhaf’s uncommonly deft and perceptive look at millennial romance. Premiering at TIFF’s Short Cuts Sat, Sep 07, 2019. 



DRAWN & QUARTERLY
01.15 – 01.17

As an Assistant Editor at one of the most prestigious graphic novel publishing houses in North America, I had the distinguished honour of working in the design and production department, collaboratively creating covers and assisting in the production of 10–20 books per year. Additionally, I created marketing designs for the company, art directing tour posters and marketing materials.

“DANCING” SINGLE COVER +
VHS DESIGN
03.17


Digital album cover for musician Stefana Fratila’s single, “Dancing”. The intention with the video was to politicize the dance floor, as the song speaks to issues of rape culture and victim blaming normalized within the realm of male-dominated EDM scenes. Inspired by 70s and 80s pornographic images, the visual direction for the cover, when paired with the song’s feminist message, subverts the expectation of the male gaze.


METATRON PRESS EVENT POSTERS
09.17 – 09.18

Art direction and implementation of social media for events hosted by Canadian publishing house, Metatron Press. Graphics were created for Instagram, Facebook, and Twitter formatting.

VARIATIONS MILE END
08.15 – PRESENT

Variations Mile End Dance is a community-minded school located in Montreal that prioritizes creativity while teaching discipline and technique. Variations Mile End’s focus is on body-positivity, individuality, and openess. Its visual design took inspiration from 1940s dance marketing, as well as 1970s band posters and self-care imagery, to differentiate it from more competition-based dance companies.


ORIGAMI CUSTOMS
SUMMER 16

Origami Customs is a customized and handmade line of clothing, which specializes in swimwear and lingerie, made for all bodies, that also offers designs that are specific to Queer and Trans customers. This visual identity takes Origami Customs’s inclusive message and puts the people centre stage, with bold, rounded type treatments as overlays.

MCGILL AMURE-AERUM
01.16

Inspired by 1960s factory imagery, this series of posters for McGill’s AMURE-AERUM unions were made to be an eye-catching way to inform
students of their rights.





KSSP: TELUS WORLD OF SCIENCE
07.12

During my time at Working Format I was on the design team for Science World’s new exhibition, the Ken Spencer Science Park. The exhibition took global issues ­— food, water, energy — and zoomed in to a local scale to inform British Columbians about sustainability. I worked on illustrations and typography for dozens of signs, plinths, and environmental graphics.



ASSORTED LOGOS
SPRING 17 – JANUARY 19

Logo design for a range of arts and health companies.


ASSORTED BOOK COVERS
SPRING 17 – FALL 18

Art direction for books published by Coach House Books and Metatron Press.



PIXI MAGAZINE
12.11

Pixi Magazine is a gaming magazine targeted towards marginalized genders that aims to include them in the cis male-dominated tech community. It uses bright and colourful visual language reminiscent of 8-bit video games. 




SATELLITE GALLERY
08.11

As part of a co-op placement at the Satellite Gallery, I carried out an expansion on the visual identity created by Rafael Tan. I worked collaboratively with gallery assistant Debbie Cheung to create a stationery set and promotional material that captured the experimental mandate of the gallery.



MARCELA HUERTA
WRITER & GRAPHIC DESIGNER BASED IN MONTREAL